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Information vs. Ideas by E. de BonoTEXT / TASKS / HOW-PART v2Task 3.2. What is your aim when writing this text? How soon can this text become outdated? Who do you think is the audience of this text? Why have you separated and boldfaced some information? What are functions of this? Explain why you formulated these statements this way? Explain what ideas does each word bring into these sentences? Why have you chosen examples about insurance and queues in a shop? Answer the questions. The boldfaced sentences are summaries of what was said above. A clear and pure argument. But those sentences actually are made of terms, which I tried to explain first and only after its done (the explanation) I put the boldfaced sentences. I think this kind of approach challenges people to formulate their own vision and only then just compare it with my interpretation. Ive chosen the examples, which include numbers (quantity) of people, to illustrate why the information by itself cant be good enough. People can make spontaneous or logical decisions depending on some subjective reasons. But when we turn a person into a number, we take away his perception, the ability to make the other choice under some circumstances. The analysis of pure facts in this case cant provide a company with a new way of thinking, only with the old one in a new context. The main question was: What is knowledge? Most of people have wrong feeling that knowledge is a bunch of information. But information by itself is pretty useless. My text reminds people that knowledge has value. And those values can be found in a simple English-English Dictionary. Also in my text I wanted to point out that our education system is getting old, because it was made in the Renaissance (which is some time ago). It is based on looking backwards. But this approach seems not to work today. We have to teach children to deal with information, rather than to collect it in our heads, cause today we have computers and libraries where the information is well organized and available. Through the centuries the analysis, judgment and knowledge have been a basis for thinking, but today we should add a design and perceptional thinking to the list. But Im actually not saying that nothing changes. There are a lot of developing organizations all around the world (for example ASCD, De Bono seminars, TED, TRIZ development, Once Upon a School ), who are sharing the idea of sharing with information , creating ideas, challenging peoples minds. Unfortunately, still there are a lot of people, who are frustrated, living in belief that without talent you cant do anything. And it happens though there are a lot of examples (info) its not true. But something is happening, there is a movement, and after a couple of generations some kind of todays sub-problems will be the main problem. Then I will write another text. So I really hope this text is universal and has no audience-borders, at least it was meant to. Teacher's comments: Itd have been easier to have a specific question before the answer. I am afraid your answers dont sound as a spoken text. (for example ASCD, De Bono seminars, TED, TRIZ development, Once Upon a School ) Will de Bono be advertising competitors? Why? |