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Information vs. Ideas by E. de BonoTEXT / TASKS / HOW-PART v3Task 3.2. What is your aim when writing this text? How soon can this text become outdated? Who do you think is the audience of this text? Why have you separated and boldfaced some information? What are functions of this? Explain why you formulated these statements this way? Explain what ideas does each word bring into these sentences? Why have you chosen examples about insurance and queues in a shop? Answer the questions. So, I’ve received some questions from you on 'Information v. Ideas'. Let me see. The first one is ‘What is your aim when writing this text? How soon can this text become outdated?’ Well, the main question was what the knowledge actually is. Most of people have a wrong feeling that knowledge is a bunch of information and creativity is an individual talent. With my text, I’ve tried to remind people and explain it with different examples that information has a value and creativity is a skill that can be trained. I’ve been interested in this subject for many years and have a lot of, well, fans (audience laugh), adherents, but all of them are adults. And that’s the problem. Adults already know how to think. It’s a kind of waste of time, you know, to learn things from the beginning. You see, our education system is getting old, because it was made in the Renaissance, many things have changed since then, but the way of thinking and teaching is the same. So, when thinking and creating ideas is taught in all schools all over the world as a separate subject my texts will become outdated. The next question. Who do you think is the audience of this text? I’m pretty sure there are people. Personally I think a big part of readers comes from a business. Why have you separated and boldfaced some information? What are the functions of this? The boldfaced sentences are summaries of what was said above. A clear and pure argument. I’ve done it to make the text more busy reader friendly. It is the concept through which we perceive the information that gives it any value. The analysis of information will allow us to select an idea from our repertoire of standard ideas but not to find a new idea. No need to re-read the text, if you already done it. No need to read the whole page, if you’re about to buy a book. Those sentences work well as an advert. Why have you chosen examples about insurance and queues in a shop? I’ve chosen the examples, which include numbers (quantity) of people, to illustrate why the information by itself can’t be good enough. People can make spontaneous or logical decisions depending on some subjective reasons. But when we turn a person into a number, we take away his perception, the ability to make the other choice under some circumstances. Computers, basically, can make this job. And if it’s so, our world is very close to become an anti-utopia from Sci-Fi books. Skipped question: Explain why you formulated these statements this way? Explain what ideas does each word bring into these sentences? |